On June 6, 2021, TikTok launched an in-app mini-game in partnership with Feeding America. Garden of Good, a casual game that users can play to help raise funds for Feeding America, is accessible to all US users over the age of 18 and can be found via the carrot icon on your profile page through June 6, 2022.
Garden of Good is centered around the education of food items that are most in need at local food banks across the nation. Tik Tok worked together with Feeding America to incorporate these insights and nutritional facts about these food items, and real-time updates/progress in the fight to provide hunger relief.
The game encourages everyone to support the work of Feeding America simply by playing. To succeed in the game, TikTokers have to get so-called drops, which can be achieved by inviting others to join in the game, for instance. The premise of the game is to encourage users to care for their own garden and support their friends on TikTok who are also playing the game. Players can amass points and once a user's garden has grown, they are able to harvest and elect to have TikTok make a donation to Feeding America using their points.
All donated harvests will benefit Feeding America exclusively. One pound of harvest will provide one meal to a local Feeding America Network Food Bank. All 200 food banks in the Feeding America Network will benefit equally. TikTok has pledged to donate $0.10 for each pound of virtual crop a user has successfully harvested. TikTok vowed to give a minimum of $150,000 and a maximum of $5 million to Feeding America.
Garden of Good is accessible on mobile devices only and you can get started by clicking here!