Fight Hunger. Spark Change.


This spring, Walmart is joining forces with its customers and suppliers to raise meals for Feeding America and its nationwide network of member food banks. There are four main ways for the public to participate in the campaign:


1) Product Purchase: Each participating item purchased at Walmart or through Walmart.com will unlock a donation equivalent to one meal secured by Feeding America on behalf of local member food banks from each supplier. 1 item = 1 meal ($0.10) up to each supplier's maximum donation. 100% of funds raised through in-store purchases will benefit local member food banks, like the Fredericksburg Regional Food Bank


2) Register Giving: Customers can donate to their local Feeding America member food bank at the registers of Walmart stores. Donations of $1, $2, $5 or another amount will be accepted. There is no limit to what can be raised at the register! 100% of funds will be directed to local member food banks, like the Fredericksburg Regional Food Bank.


3) Digital Challenge: Walmart has made an initial donation of $1.5 million, which will be split nationally and locally. An additional $1.5 million is being made available for the campaign period. The following actions generate a donation and will count towards drawing down the additional gift. 100% of incremental funds will benefit network member, like the Fredericksburg Regional Food Bank. Funds will be divided evenly across network food banks:

  • Sharing Walmart's or a participating third-party influencer's, Fight Hunger. Spark Change. campaign content on Facebook and Twitter

  • Posting #FightHunger on Instagram along with a black and white food photo

  • Clicking the "Show Your Support" button at Walmart.com/fighthunger


4) Walmart Credit Card: For each transaction using the Walmart Credit Card at Walmart and on Walmart.com, an additional meal will be donated by Synchrony Bank. 100% of funds raised through in-store purchases will benefit local member food banks.


Additionally, online donations will be accepted via a special co-branded donation form hosted by Feeding America and accessed via Walmart.com/fighthunger. Funds designated to "your local food bank" will be directed to members based on your billing address zip code.

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